The Good Travel Alliance is a collective of committed destinations, tourism boards, tour operators, and experience providers working together to develop travel products, attractions, activities, and trails that maximize social benefits while minimizing negative impacts on the climate, environment, and culture.
With the support of Green Destinations experts, we help measure these impacts, enabling the promotion of existing and new travel offers enabling Good Travel Experiences.
We prioritize transparency for the customer, helping to ensure compliance with the Green Claims Directive and other emerging consumer protection legislation.
Our Founding Partners
Our Founding Destinations
Here is a message from our members around the Globe
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Good Travel Alliance & BeCause Partnership
The Good Travel Alliance (GTA), Green Destinations, and BeCause have joined forces to introduce an innovative, data-driven system for assessing, visualizing, recognizing, and promoting sustainability across tourism suppliers, destinations, and certifications.
Key Benefits
🔹 For GD-GTA Partners:
Early access to the Master KPI Framework, an advanced sustainability benchmarking tool, with exclusive pilot testing and founding member benefits.
🔹 For Destinations (DMOs/NTOs):
✔️ Customizable sustainability reporting & benchmarking.
✔️ Live data insights on certifications, resource consumption, and carbon footprint.
✔️ Exclusive discounts for early adopters (up to 50% off in Year 1).
🔹 For Tourism Suppliers:
✔️ Free platform access to track sustainability metrics, certifications & integrate with key industry frameworks.
✔️ Predefined dashboards for water, waste, energy & carbon reporting.
✔️ Support in achieving certification via BeCause & GTA partners.
Launch Timeline
🚀 Pilot Testing: from March 2025
🌍 Full Launch: September 2025
This affordable, game-changing system empowers tourism stakeholders with actionable sustainability insights, driving real impact and supporting global sustainability goals.
Join us today & lead the future of sustainable tourism!
